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Institutional
Intelligence.
Human Insight.

Behavioral insights meet next generation financial analytics

Meet PulsisBe the first to know
P.H.I.L.Behavioral readIllustrative example

Market structure

What the market is doing

Holding a range, with participation thinning through the session.

Which behaviors drove the read

Distribution at the range high, with accumulation failing to follow through.

Why it matters

Conviction is thinning beneath a surface that still looks orderly.

Illustrative interface. Behavioral interpretation only.

Why Pulsis

More data is not the answer.

Trading desks already have data. What they lack is clarity. Conflicting indicators, black-box models, and signal feeds that never explain themselves create friction, slow decisions, and inconsistent outcomes. You do not need another dashboard. You need to know what the market is doing and why it matters.

More data

Conflicting indicators
Black-box models
Unexplained signals

What is missing

Clarity.

Reasoning you can read.

You do not need
another dashboard.

A conceptual contrast between unexplained signals and readable reasoning.

Meet Phil

A digital analyst, not a chatbot.

P.H.I.L. stands for
Pulsis Human
Intelligence Layer

The name honors Phil Lewis, the veteran Wall Street strategist whose four decades of behavioral market research form the foundation of the system. Phil interprets market structure through a multi-layer behavioral framework and explains every insight in plain language: what the market is doing, which behaviors drove the interpretation, and why it matters to you. Structured reasoning, on demand, at machine speed. Never a black box.

Watch Phil work

  1. Observe

    Market structure and participation.

  2. Interpret

    Against the behavioral framework.

  3. Explain

    In plain language, with the reasoning shown.

Technology

Built from market behavior. Not black-box math.

Machine learning validation

Extends, never overrides

Counter-signal method

Tests the read against itself

Behavioral framework

Four decades of research

Each layer sits on the one below it

  • Forty years of behavioral logic.

    Most trading AI starts with academic theory or statistical models. Pulsis starts with four decades of real, human-interpreted market patterns, refined and validated across every market cycle since the early 1980s.

  • Reasoning you can read.

    Every insight comes with a structured explanation. Your traders see the logic. Your compliance team can audit it. Nothing is hidden inside a model you cannot question.

  • Human strategy at machine speed.

    Machine learning validates and extends the behavioral framework. It never overrides it. You get the judgment of a veteran strategist with the speed and consistency of software.

Read the white paper

The foundation

Forty years in the making.

  1. 1980s

    Foundational research.

    Phil Lewis begins codifying recurring behavioral patterns in institutional markets.

  2. 1990s

    The framework takes shape.

    Pattern memory, behavioral drift, and regime modeling become a structured methodology: YieldMaster.

  3. 2000s

    Formalization.

    The framework is refined across three continents of institutional client work.

  4. 2020s

    The translation.

    The full methodology moves from spreadsheets to software. Machine learning validates decades of behavioral logic.

  5. Today

    Phil.

    An AI reasoning layer joins the framework. Behavioral intelligence becomes conversational, explainable, and instant.

Who we serve

Built for desks where accuracy is non-negotiable.

  • Hedge funds and family offices.

    See what the market is doing, not just what the data says. Behavior-driven intelligence with reasoning you can take to your investment committee.

  • Institutional trading desks.

    Clarity and confidence for split-second decisions. Every insight is supported by transparent logic your compliance team can audit.

  • Broker-dealers and platforms.

    A scalable intelligence layer for your clients, delivered through APIs and white-label integration.

Talk to us

P.H.I.L. walkthrough

See it for yourself.

Watch Phil read the market in real time: the morning summary, live behavioral interpretation, and the reasoning behind every insight.

Request access
Watch Phil work

About

The people behind Pulsis.

Pulsis began with a conversation. Phil Lewis had spent four decades interpreting market behavior for major institutions, including Bank of New York Mellon, where he served as a trusted advisor on custody holdings and global risk. His methodology lived in his head and his spreadsheets. It worked, but it could not scale. Mike, a product leader with deep AI experience at Meta, saw what it could become. Together with Jorge Rodriguez, former EVP and Head of Global Markets at BNY Mellon, they set out to preserve and extend that lifetime of knowledge. The result is Pulsis.

  • Philip Lewis

    Co-Founder, President & Head of R&D

    Philip Lewis is the Founder, President and Head of Research and Development of Pulsis, where he leads the development of the company’s proprietary market intelligence and predictive modeling frameworks.

  • Micheal "Mike" Binns

    Co-Founder, Chief Executive Officer & Chief Operating Officer

    Micheal “Mike” Binns is the Chief Executive Officer of Pulsis, an AI-driven financial intelligence company focused on helping institutions identify high-probability market opportunities across equities, commodities, fixed income, foreign exchange, and other liquid asset classes.

  • Jorge Rodriguez

    Co-Founder & Chief Marketing Officer

    Jorge Rodriguez is Co-Founder and Chief Marketing Officer at Pulsis, bringing more than four decades of experience at the intersection of global financial markets, trading technology, and institutional client strategy.

  • Andrew Smith

    Co-Founder & Chief Technology Officer

    Andrew Smith leads engineering and artificial intelligence strategy at Pulsis, where he architects the predictive systems powering the company’s market intelligence platform.

The Pulsis Advantage

Together, the Pulsis leadership team represents a rare combination of institutional market expertise, proprietary intellectual property, advanced artificial intelligence, and enterprise-scale execution.

  • Phil Lewis provides the foundational market framework and decades of proprietary research.
  • Jorge Rodriguez contributes institutional market expertise, global relationships, and distribution insight.
  • Andrew Smith delivers cutting-edge AI and engineering execution.
  • Mike Binns drives corporate strategy, governance, intellectual property, and commercialization.

The result is a uniquely positioned team building the next generation of AI-powered financial intelligence for institutional investors.

FAQ

What is Pulsis?

Pulsis is a behavioral intelligence platform for institutional markets. It interprets market behavior using a framework developed over 40+ years of live institutional practice, and explains its reasoning through Phil, its AI analyst.

Does Pulsis execute trades?

No. Pulsis provides intelligence and interpretation. You stay in full control of execution, using your own systems and compliance frameworks.

How is this different from other AI trading tools?

Most are built on academic models or generic AI. Pulsis is built on four decades of human-interpreted market behavior, and every output carries a readable explanation. Your compliance team can audit the reasoning behind any insight.

What markets does Pulsis cover?

S&P, major indices, equities, and futures today, with additional asset classes on the roadmap.

How do I get access?

Access is limited by design. Request access below and our team will follow up directly.

Get access

Go deeper.

The Pulsis white paper covers the behavioral framework, the counter-signal methodology, and the road from YieldMaster to Phil. Enter your work email and we will send it over.

P.H.I.L. walkthrough

Watch on YouTube

Philip Lewis

Co-Founder, President & Head of R&D

Philip Lewis is the Founder, President and Head of Research and Development of Pulsis, where he leads the development of the company’s proprietary market intelligence and predictive modeling frameworks. For more than four decades, Phil has focused on identifying recurring behavioral patterns across financial markets and transforming those insights into institutional-grade investment and risk management solutions.

In 1988, following independent validation of his proprietary Interest Rate Timing Model by the Miller School at Pace University, Phil founded YieldMaster, a financial engineering and model analytics firm that has advised some of the world’s most respected financial institutions. His models have supported multi-asset risk management strategies, fixed income portfolio optimization, interest rate hedging programs, and tactical market timing initiatives across North America, Europe, and Asia.

Phil later served as Head of Model Integration & Tactical Hedging Applications for BNY Mellon, where he worked closely with global risk and strategy teams and helped develop market navigation tools tied to the flow of more than $30 trillion in assets under custody and administration. Throughout his career, he has remained focused on a singular challenge: understanding how human behavior drives market outcomes.

At Pulsis, Phil is bringing decades of research, market experience, and proprietary intellectual property together with modern artificial intelligence to create a new generation of predictive financial intelligence. His work forms the foundational market framework upon which the Pulsis platform is built.

Micheal "Mike" Binns

Co-Founder, Chief Executive Officer & Chief Operating Officer

Micheal “Mike” Binns is the Chief Executive Officer of Pulsis, an AI-driven financial intelligence company focused on helping institutions identify high-probability market opportunities across equities, commodities, fixed income, foreign exchange, and other liquid asset classes. He leads the company’s corporate strategy, intellectual property, governance, and commercialization efforts as Pulsis transforms decades of institutional market expertise into next-generation predictive intelligence.

Mike brings a unique combination of executive leadership, artificial intelligence expertise, and innovation strategy to the company. By day, he serves as a senior legal and technology executive, where he helps shape global strategy around artificial intelligence and emerging technologies. Throughout his career, he has protected and monetized billions of dollars of innovation through patents, trade secrets, copyrights, trademarks, and strategic technology transactions.

His experience operating at the intersection of technology, risk management, and business strategy provides a unique perspective on how transformative technologies are developed, scaled, protected, and commercialized. At Pulsis, Mike is focused on building an institution-grade platform capable of delivering actionable intelligence to investors while creating a durable and defensible technology business.

Jorge Rodriguez

Co-Founder & Chief Marketing Officer

Jorge Rodriguez is Co-Founder and Chief Marketing Officer at Pulsis, bringing more than four decades of experience at the intersection of global financial markets, trading technology, and institutional client strategy.

Jorge began his career in foreign exchange markets in the late 1970s and went on to hold senior positions at Swiss Bank Corporation, Citibank, Credit Suisse, and The Bank of New York. During his tenure at BNY, he rose to Executive Vice President, Global Head of FX Sales, and member of the firm’s Operating Committee, helping oversee the expansion of one of the world’s leading foreign exchange franchises.

A recognized pioneer in electronic trading, Jorge played a key role in integrating emerging technologies into institutional market workflows. He was instrumental in the development of proprietary trading infrastructure at BNY and helped position the firm as a founding participant in FastMatch, one of the industry's most influential electronic communication networks. He has advised central banks, regulators, institutional investors, and senior banking executives around the world on market structure, liquidity, and trading innovation.

At Pulsis, Jorge provides strategic leadership on institutional market adoption, trading workflows, and commercial growth. His deep understanding of market structure and decades of relationships across global finance help ensure that Pulsis' technology is designed to solve real-world challenges faced by professional investors and institutions.

Andrew Smith

Co-Founder & Chief Technology Officer

Andrew Smith leads engineering and artificial intelligence strategy at Pulsis, where he architects the predictive systems powering the company’s market intelligence platform. With an academic foundation in Economics and Data Science from Harvard University, Andrew specializes in transforming complex technical concepts into scalable, production-ready technology platforms.

Earlier in his career, Andrew led international expansion projects spanning Europe and North America, directing diverse teams to launch new markets under aggressive timelines. He later transitioned into advanced data science and artificial intelligence initiatives, developing systems for climate intelligence, agricultural analytics, and large-scale geospatial machine learning applications.

At Pulsis, Andrew leads the design and deployment of machine learning systems that transform decades of proprietary market intelligence into scalable predictive models. His work spans model architecture, data pipelines, cloud infrastructure, and production deployment, enabling institutions to identify opportunities across multiple asset classes and time horizons.

Andrew's ability to bridge research, engineering, and operational execution is central to Pulsis' mission of delivering institutional-grade predictive intelligence powered by modern AI.